Cognitive Processor XR by Sony: What Does It Do?

The world’s first TV with cognitive intelligence.
What is all the fuss about Sony’s Cognitive XR Processor?

Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the “focal point” is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve.

Cognitive Processor XR can also analyze sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyzes and understands unprecedented amounts of data and intelligently optimizes every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

“Sony’s goal is to offer viewers the best and most immersive experience – authentically delivering the creator’s true intent,” said Mike Fasulo, president and chief operating officer of Sony Electronics, Inc.

“Our new BRAVIA CORE technology and the XR lineup takes the industry to the next level with a powerful, cinematic experience, enabled by the world’s first TVs with cognitive processors1.”

Analyzing hundreds of pieces of information, the same way our brains do

To create this closer-to-reality feeling, Cognitive Processor XR divides the screen into hundreds of zones and recognizes individual objects in these zones better than ever before. What’s more, they can cross-analyze around a few hundred thousand different elements that make up a picture in a second, the same way that our brains work.

Pictures just like the way our eyes perceive the world
Every element in balanced harmony, for a real-world picture

When the different elements that make up a TV picture are looked at individually and all elements adjusted to the same level, the results can feel artificial and take the viewer out of the experience. With cross-analysis, each element is adjusted to its best final outcome, in conjunction with each other, so everything is in harmony and feels totally natural.

Focusing the same way our eyes do

When we see something in real life, our eyes don’t focus on everything at once, but only on the object we want to see at the time. BRAVIA XR TVs work the same way, detecting the main focal point in the scene and by enhancing each detail in the object, ensuring that it stands out with a natural sense of depth, the same way as in the real world.

Creating a more realistic, immersive soundscape, just like you hear in real life
Sound-positioned to bring you into the action

Our ears are remarkably good at pinpointing where specific sounds are coming from in a multi-dimensional space around us. That’s why it sometimes feels like sound doesn’t match the picture with TVs that have speakers on the side or around the frame. BRAVIA XR TVs use advanced sound processing that can detect the position of the sound on the screen and place it in the right spot. The result is a feeling like you’re right there in the heart of the scene.

A virtual sound experience with extra dimensions

While regular TV sound comes out into the room horizontally, BRAVIA XR TVs can send out sound in all directions—just like in real life. Whatever you’re watching, they analyze and upconvert audio to 5.1.2ch surround sound, for a real multi-dimensional experience. Now sound isn’t just positioned horizontally, but vertically too, creating a true 3D soundscape.

Sony 2021 XR chip lineup:

– MASTER Series Z9J [85″ class (84.6″ diag.) and 75″ class (74.5″ diag.) models] 8K LED TV
– MASTER Series A90J [83″ class (82.5″ diag.), 65″ class (64.5″ diag.) and 55″ class (54.6″ diag.) models] OLED TV
– A80J [77″ class (76.7″ diag.), 65″ class (64.5″ diag.) and 55″ class (54.6″ diag.) models] OLED TV
– X95J [85″ class (84.6″ diag.), 75″ class (74.5″ diag.) and 65″ class (64.5″ diag.) models] 4K LED TV
– X92 [100″ class (99.5″ diag.) model], X90J [75″ class (74.5″ diag.), 65″ class (64.5″ diag.), 55″ class (54.5″ diag.) and 50″ class (49.5″ diag.) models] 4K LED TV

We’ll post images and video when they arrive. There are long delays in shipping so make sure to contact us if you want to place an order.

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